Victoria Lara
Victoria, the CEO and Founder of Lara Media Services, has over 26 years of experience in strategic engagement, communication, multiculturalism, advertising campaigns, and outreach plans through an equity lens. She seeks to eliminate racial inequalities and ensure a brighter, more prosperous future for all.
Victoria is known for her unwavering dedication to expanding opportunities for underrepresented voices. Her ability to listen, respond, and develop culturally responsive solutions is a source of inspiration. She focuses on the Pacific Northwest, working tirelessly to eliminate barriers, especially for the Latino community.
Victoria's expertise and impact have been widely recognized locally and nationally. Her work has been featured in prominent media outlets such as Univision, CNN, and the Portland Business Journal, underscoring her significant contributions to advancing social equity through innovative communication, marketing, and engagement strategies. She also focuses on providing opportunities and supporting the advancement of women of color, especially Latina youth, within the community. Through her work, Victoria aims to empower them, ensuring they have access to the resources, mentorship, and platforms they need to thrive and contribute to the prosperity of the Pacific Northwest.
Victoria is actively pursuing various initiatives to support the Latino community, including developing resources for women's business ownership, collaborating with prominent local organizations, and participating in panels on entrepreneurship, social issues, and policies at universities and TEDx events. Additionally, Victoria has led high-profile campaigns, further cementing her role as a trusted community advocate and leader.
Education
2019 Stanford University - Latino Entrepreneurship Initiative Scaling Program
2018 PSU School of Business Increase Program - Degree & Certifications: Bachelor’s in Business Marketing & Administration
2015 University of Washington - Foster School of Business Executive
2014 Portland State University Business Outreach Program,
2001 Clark College's Business Program,
1995 Universidad Autónoma de Chihuahua
American Forum Class 29, Unid@s Class 4
Recognitions & Awards
Ohtli Award, the highest recognition bestowed upon a Mexican living abroad. Government of Mexico 2025
Women of Influence Award, Portland Business Journal 2025
Glass Ceiling Breaker, Portland Metro Chamber 2024
Cultura Mex-USA Award 2023
Hank & Martina Curl Award, PCUN 2022
Liberty Award, League of Minority Voters 2022
Aguila Award, Latino Network 2020
Women of Distinction Oregon and Washington, Girl Scouts 2019
Bravo Award, Hispanic Chamber of Commerce 2018
Civic and Business Award, Center of Women’s Leadership 2017
Outstanding Mexican, Mexican Embassy 2016
Tedx, "Prosperity through Imperfections" 2016
Recognized by Governor Brown as a resilient and successful business owner 2016
The Power of a Personality, Girls Inc. 2015
Champion of Small Business, U.S. Small Business Association 2014
American Dreamer Award, Causa Oregon 2013
Leadership Award, Hispanic Metropolitan Chamber 2012
Recognition Award, Portland Guadalajara Sister Association 2011
Inspirational Advocacy Word, Las Mujeres PSU 2009